Privacy Policy

SparkBridge Media Pty Ltd ("SparkBridge Media", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What We Collect

We may collect the following categories of personal information:

Category	Examples	Why We Need It
Identity	First name, last name, business name	To create your account and address you correctly
Contact	Email address, phone number, suburb	To deliver services, send updates, and respond to enquiries
Billing	Payment method (processed by Stripe — we do not store card numbers)	To process payments for services
Business	Business type, industry, website URL, services of interest	To tailor our services to your needs
Usage	Pages visited, browser type, IP address, session duration	To improve our website and services
Communications	Messages sent via our contact form, emails, or chat widget	To respond to enquiries and provide support
CRM Data	Leads, client records, invoices, and notes you enter into SparkBridge CRM	To operate the CRM service on your behalf

2. How We Collect It

We collect personal information through:

• Contact & quote forms on sparkbridgemedia.com
• Account registration on app.sparkbridgemedia.com
• Email & chat communications with our team
• Website analytics (Google Analytics 4) via cookies
• Payment processing via Stripe (subject to Stripe's Privacy Policy)
• Data you enter into the SparkBridge CRM platform

3. How We Use Your Information

We use your personal information to:

• Provide, operate, and improve our services
• Respond to your enquiries and provide customer support
• Process payments and send invoices and receipts
• Send service-related notifications (e.g. website delivery, SEO reports)
• Send marketing communications — only with your consent, and you can unsubscribe at any time
• Analyse usage patterns to improve our website and platform
• Comply with legal obligations

We will not use your personal information for any purpose incompatible with the reason it was collected without your consent.

4. Disclosure to Third Parties

We do not sell your personal information. We may share it with trusted third-party service providers who help us operate our business:

Provider	Purpose	Privacy Policy
Stripe	Payment processing	stripe.com/au/privacy
Google Analytics 4	Website analytics	policies.google.com/privacy
Netlify	Website hosting	netlify.com/privacy
Railway	App infrastructure hosting	railway.app/legal/privacy
Resend	Transactional email delivery	resend.com/privacy
OpenAI	AI content generation for websites and blog posts	openai.com/privacy

We may also disclose your information where required by law, court order, or regulatory authority.

5. Cookies & Analytics

Our website uses cookies and similar tracking technologies to:

• Remember your preferences
• Understand how visitors use our site (via Google Analytics 4)
• Improve site performance and content

Google Analytics collects anonymised data including pages visited, time on site, and general location (country/city level). It does not identify you personally. You can opt out using the Google Analytics Opt-out Browser Add-on.

You can disable cookies in your browser settings, though this may affect some website functionality.

6. Data Storage & Security

• Your data is stored on servers located in Australia and the United States (via Railway and Netlify infrastructure).
• We use industry-standard security measures including HTTPS encryption, database access controls, and regular security reviews.
• CRM data is backed up regularly. In the event of a data breach that is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.
• No method of transmission over the internet is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.

7. Data Retention

• We retain your personal information for as long as necessary to provide our services and comply with legal obligations.
• Contact form enquiries are retained for up to 2 years.
• Client account data is retained for 7 years after the end of our business relationship, as required for tax and accounting purposes.
• CRM data is retained for 30 days after account termination, then permanently deleted unless you request earlier deletion.
• Analytics data (Google Analytics) is retained per Google's standard retention periods.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or outdated information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time (use the unsubscribe link in any email, or contact us directly)
• Make a complaint about how we handle your personal information

To exercise any of these rights, contact us at support@sparkbridgemedia.com. We will respond within 30 days.

If you are unsatisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

9. Children's Privacy

Our services are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

10. Changes to this Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

For any privacy-related questions, requests, or complaints:

• Email: support@sparkbridgemedia.com
• Website: sparkbridgemedia.com/#contact
• Location: Melbourne, VIC, Australia